Connecting with your audience...
Storytelling is of utmost importance when crafting a fundraising campaign. Yes, the architect develops renderings of the physical components of the campaign, but we get to focus on developing the emotional pieces that support the needs of the organization. We get to be the first student walking down the hall of a new building. We get to be the first child to experience a new exhibit. We get to be the first athlete to score a goal on a new field. It's our job to portray these experiences in a way that will move donors to give. Our goal with every campaign is to see the result of the campaign through the eyes of the person who will benefit most. Success comes when a donor is able to make this same connection through our design.